Platform Development for Fintech Company

Background

A B2C financial technology company partnered with BNMA to develop a platform offering digital gift cards from top brands and retailers. This required a comprehensive software solution that would enhance user engagement and provide a seamless experience across web and mobile applications. BNMA’s technical expertise and commitment to delivering high-quality software made them the ideal partner for this project.

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The Challenge

The client’s primary objective was to build a robust platform that would allow users to purchase and manage digital gift cards easily. This required a solution that would support both web and mobile interfaces and integrate key features such as user-friendly design, secure transaction handling, and an admin portal for managing analytics and user engagement. Additionally, they wanted to implement marketing automation through email notifications and push alerts to engage users effectively.

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BNMA's Solution

The client chose BNMA based on high recommendations and strong alignment with their values. A team of 6-10 BNMA experts collaborated closely with the client to deliver the following:

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1. Mobile App Development (iOS & Android): BNMA developed user-friendly mobile applications for both iOS and Android, with an intuitive interface that prioritized ease of use and engagement.
2. Web App Development: The web application provided a streamlined experience for users to browse, purchase, and manage gift cards from a range of popular brands.
3. Sophisticated Admin Portal: BNMA created a comprehensive admin portal that allowed the client to track analytics, monitor user engagement, and manage content and permissions on the platform.
4. Automated Email Marketing and Notifications: BNMA set up email marketing via AWS to automatically send updates and promotions, complemented by push notifications on mobile to drive user engagement.
5. Database Design and Development: A secure, scalable database was built from the ground up to support the platform’s functionality, enabling efficient data management and performance optimization.

‍"What impressed us most about BNMA was their exceptional skillset, client-first approach, and collaborative spirit, which made them feel like an integral part of our team rather than just a vendor. Their expertise, commitment to quality, and efficiency ensured that every task was completed swiftly without compromising standards. They were highly responsive to feedback, adapting as the project evolved and even providing valuable suggestions to improve our product"

James Polis, CEO, Poly Pay Inc.

Results

The project’s outcomes were highly successful, demonstrating BNMA’s dedication to quality and timely delivery:
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• Timely Delivery and Budget Adherence: BNMA delivered all features outlined in the statement of work on time and within budget, often meeting or beating deadlines without compromising quality.
• Enhanced User Engagement: With the integrated marketing and notification system, user engagement increased, enabling the client to connect more effectively with their audience.
• Seamless Collaboration: BNMA’s high responsiveness, proactive communication, and efficient problem-solving allowed for smooth project progression and adaptation to evolving needs.

Technologies Used
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• Mobile Apps: iOS and Android development
• Web App: ReactJS, NodeJS
• Admin Portal: Tailwind CSS, Redux Toolkit
• Database: PostgreSQL
• Notifications: AWS for email marketing and push notifications
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Conclusion

This case study underscores BNMA’s commitment to delivering high-quality, user-centric solutions. By fostering a collaborative approach and responding swiftly to client needs, BNMA ensured the project’s success, exceeding expectations and establishing a trusted partnership with the client. The platform’s completion highlights BNMA’s ability to create sophisticated, engaging B2C solutions that align perfectly with client objectives.